The Restaurant Industry Is About to Split in Two. Here Is Which Side You Want to Be On.

Jeffry Jonas

Published on: 06/03/2026

AI is commoditizing "good enough." Brand is becoming the only moat. Here is what winning restaurants understand and why we are no longer a marketing agency.

Restaurant Marketing

The Restaurant Blueprint: First Principles for Surviving, Succeeding, and Scaling

Jeffry Jonas

Published on: 02/03/2026

80% of restaurants fail in the first year. Here is the blueprint from operators who survived—covering capitalization, positioning, team building, operations, and the wealthy game of scaling beyond.

Restaurant Marketing

How to Find Your Indian Restaurant's Unique Identity | Marketing Strategy 2025

Jeffry Jonas

Published on: 08/09/2025

Stop blending in with every other Indian restaurant. Discover your unique identity, attract loyal customers, and escape the commodity trap in 2025.

Restaurant Marketing